BOID | ARG-based | Systems & Technology Brand
Brand Strategy & Positioning | Creative Direction | Brand Messaging & Tone of Voice | Visual Identity System | Slogan & Audience Definition
The founders of BOID came to me seeking clarity and direction to scale. To get there, they needed more than a visual refresh, they needed a brand rooted in who they were, what they stood for, and how they wanted to position themselves in the market.
The branding process began with in-depth market research and strategic analysis to clearly understand BOID’s competitive landscape. The goal wasn’t just differentiation, but to define a positioning rooted in BOID’s way of thinking, working, and building alongside its clients.
Through the research and strategic process, we uncovered BOID’s true strength: a deeply human brand at the core of a highly technical product.
Led by two committed founders, BOID is driven not just by technology, but by a genuine desire to simplify systems and help businesses operate better. That insight became the foundation for how the brand communicates and expresses itself, both verbally and visually.
BOID’s visual concept was built around “Human Technology.” A balance between modern, structured tech (clean lines, contrast, dark tones with violet accents) and a human layer defined by warmth, movement, and accessibility.
My approach to branding is rooted in strategy, not aesthetics alone. With my background in Communication & Marketing, I approach branding as a system that defines what a brand is, how it communicates, and how it positions itself in the market.
Rather than starting with visuals, the process begins with research: market and competitor analysis, audience definition, and insight discovery.
From there, I build the core of the brand: positioning, purpose, narrative, value proposition, tone of voice, and communication pillars.
Visual identity becomes the expression of that strategy, not the starting point. This approach ensures that brands are not only visually consistent, but also meaningful, differentiated, and built to scale with clarity.
The branding was built to enable growth and scalability. Beyond visual improvements, the project delivered a complete brand framework, providing clear guidelines for what the brand is, represents, and how it should communicate moving forward.
*More content available upon request.
