Proppel | UK-based | Recruitment Agency
Creative & Brand Strategy | Content Creation | Paid Media | Email Marketing | SEO Optimization
Blending organic content, paid campaigns, and community-driven storytelling. Balancing educational value with engaging, relatable content.
We developed and executed a complete 360° digital strategy that blended organic content with targeted ads, improved website visibility through SEO, and leveraged email marketing to nurture leads.
With full creative liberty, our team produced highly relevant, aspirational, and educational content that resonated with LATAM professionals seeking remote roles, balancing relatable humor with real value and addressing their pain points directly.
This approach not only delivered exponential growth on social media, but also achieved what matters most for a recruitment agency: high-quality talent being scouted and matched with global opportunities. Our strategy turned awareness into action.
Our collaborative approach built a loyal community. One that shared our posts, engaged consistently, and sent daily messages of appreciation. We received inquiries from candidates wanting to join the team, demonstrating not only reach but genuine brand affinity.
We designed and executed a complete, multi-channel strategy that combined organic content, paid media, email marketing, and community-led initiatives.
Social media became a space to build trust and connection. We humanized Proppel at every level, bringing recruiters and leadership into the spotlight and turning the brand into a voice candidates could actually relate to.
We created independent Content Calendars for Instagram, TikTok, and LinkedIn, ensuring every message was native, relevant, and purpose-driven.
Performance backed the strategy.
Meta ad campaigns delivered strong candidate acquisition results, while the email newsletter consistently achieved a 35% open rate, reinforcing trust and long-term engagement beyond social media.
Beyond day-to-day content, we developed educational initiatives designed to create real value for candidates. I wrote free courses and contributed to masterclasses focused on resumes, applications, and career readiness. We also created interactive activations like the Video Editors Arena, positioning Proppel as an active partner in long-term career growth.
*More content available upon request.
